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Business Value of "Psychology At Work"
“Why is it that I always get a
whole person when what I really want is a pair of hands?”
—Henry Ford
People problems are a major headache
for many managers. People are the hardest to understand
and predict among all "objects" one deals with,
and people can give surprises to even the most experienced
leader. However, a systematic improvement is possible also
in this area. Companies that are looking at the psychological
connections employees make with their employers, colleagues
and customers achieved significant savings and increase
of the bottom line. Some figures to highlight the importance
of Psychology At Work:
- Companies relying employment
tests reported savings of their human capital costs of
between 15-25% (Study by University of Manchester, England
in 1992, Supervision, 1995)
- The reasons for losing customers
and clients are 70% "Psychology At Work"-related (e.g.,
didnt like that companys customer service)
(Forum Corporation on Manufacturing and Service Companies,
1989 - 1995).
- 50% of time wasted in business
is due to lack of trust (John O. Whitney, Director, Deming
Center for Quality Management).
- In one year, the US Airforce
invested less than $10,000 for emotional competence testing
and saved $2,760,000 in recruitment (Fastcompany "How
Do You Feel," June 2000).
- In a multinational consulting
firm, partners who showed high emotional intelligence
("Psychology At Work") competencies earned 139% more than
the lower emotional intelligence partners (Boyatzis, 1999).
- American Express tested emotional
competence training on Financial Advisors; trained advisors
increased business 18.1% compared to 16.2%, and nearly
90% of those who took the training reported significant
improvements in their sales performance. Now all incoming
advisors receive four days of emotional competence training
(Fastcompany "How Do You Feel," June 2000).
- After supervisors in a manufacturing
plant received training in emotional competencies, lost-time
accidents were reduced by 50 percent, formal grievances
were reduced from an average of 15 per year to 3 per year,
and the plant exceeded productivity goals by $250,000
(Pesuric & Byham, 1996).
- Top performing sales clerks
are 12 times more productive than those at the bottom
and 85 percent more productive than an average performer.
About one-third of this difference is due to technical
skill and cognitive ability while two-thirds is due to
emotional competence (Goleman, 1998).
- UCLA research indicates that
only 7% of leadership success is attributable to intellect;
93% of success comes from trust, integrity, authenticity,
honesty, creativity, presence, and resilience (cited in
Cooper and Sawaf, 1996).
- At LOreal, sales agents
selected on the basis of certain emotional competencies
significantly outsold salespeople selected using the companys
old selection procedure by $91,370, for a net revenue
increase of $2,558,360. Salespeople selected on the basis
of emotional competence also had 63% less turnover during
the first year (Spencer & Spencer, 1993; Spencer,
McClelland, & Kelner, 1997, cited in Cherniss, 2000).
- The most effective leaders in
the US Navy were warmer, more outgoing, emotionally expressive,
dramatic, and sociable (Bachman, 1988, cited in Cherniss,
2000).
- Workers with high work pressures
and poor time management skills are twice as likely to
miss work; employees who have strong self-management skills
cope better with work pressures (Essi Systems, 1997).
Hire and Keep Top-Performers
The relation between personality and performance has been proven by many researchers.
The biggest scale of research was conducted by Herbert & Greenberg,
and the results were published in the Harvard Business Review.
The research covered close to 20,000 employees from two industries
with high and lower employee turnover rates, and compared
retention rate for employees who were hired with and without
personality testing.
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